Willow & Blake is a full-service branding agency that treats every brand like it’s their own. I was lucky enough to complete a copywriting internship under their sharp, generous, and wildly talented team. The kind of people who make you want to write better every day.

During my time there, I assisted across real client projects, writing copy for social campaigns, EDMs, and brand blogs that balanced tone, storytelling, and purpose. I learned how to think like a strategist and write like a human: concise, clever, and true to the brand.

I also discovered the thrill of seeing my words out in the world. There’s nothing quite like showing your mum something you’ve written and hearing, “Jesus Bennett, that’s bloody brilliant.”

Willow & Blake taught me how to write with intent, and reminded me that good copy doesn’t just sell, it sticks.